1/30/2009

Hot stuff: Australian Open fashion

Every year, Australian Open is a great catwalk where all the sports fashion brands present their new collections for the season. Unlike other years, this time there were not very innovative or daring designs, maybe due to the threat of the tournament organizers. With Sharapova absent, many looks where on two of the most fashionable players, Maria Kirilenko and Ana Ivanovic, both with Adidas. Kirilenko looked stunning in her Stella McCartney's and Ivanovic didn't look bad either in a fucsia dress.



Adidas seems to have taken the leadership in women's tennis fashion and is currently dressing many WTA tour players. The yellow colour was a constant and looked good in players such as Dinara Safina , Caroline Wozniacki, Sania Mirza or Shuai Peng.




Due to the absence of Sharapova, Nike didn't get a lot of attention this time. Nevertheless, the very thight and short outfit of Daniela Hantuchova was widely commented, as the always original outfits of Serena Williams.



In the third place we must name Fila, which got a big presence at the Open thanks to Jelena Dokic, who was in the spotlight after her emotive return. And also Anna Chakvetadze, who recently signed for Fila, wore a really nice dress.



Concerning other brands, Reebok missed Jelena Jankovic, who has signed a deal with Chinese brand Anta, and didn't have a lot of presence. K-Swiss, Lotto and Lacoste were not as brilliant as other times and presented nice but simple designs. Yonex takes advance of the beauty and fitness of Elena Dementieva and is doing a good work lately with dresses that suit perfectly to her body. And Venus Williams brand, Eleven, also picked yellow for their designs.


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