Hot news: "Looking for a hero?" campaign launched

Source: Sony Ericsson WTA Tour

The Sony Ericsson WTA Tour has unveiled the television and print creative for its landmark global advertising campaign to the international media at an exclusive screening at the Charlotte Street Hotel in London.

The 60- and 30-second television advertisements are the pinnacle of the Tour's multi-million dollar, pioneering global marketing campaign which will also include print and digital advertising, along with viral and community generated elements. In all, the Sony Ericsson WTA Tour expects to invest $15 million in the campaign over the course of the next three years. Over thirty players took part in the film and photographic shoot for the campaign which took place at various locations in Rome, Italy, at the start of the Internazionali BNL d'Italia tournament in May 2008.

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To view the TV commercials and sample print ads, visit www.sonyericssonwtatour.com/lookingforahero

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